Signify IP
Adelaide, South Australia
Businesses seeking a dedicated trade mark specialist with transparent pricing and direct access to a Registered Trade Marks Attorney
Signify IP is a boutique trade mark attorney practice focused exclusively on trade mark registration, prosecution, opposition, enforcement, and portfolio management. Led by Hollie Ford, a Registered Trade Marks Attorney with the Trans-Tasman IP Attorneys Board, the firm handles Australian and international trade mark work across all classes.
The practice was established in 2010 as Contego Trade Mark Attorneys and rebranded to Signify IP in 2024. Hollie Ford holds a Graduate Certificate in Trade Mark Law from the University of Technology, Sydney, a Bachelor of Justice and Society from Flinders University, and is a member of FICPI, IPTA, and IPSANZ.
Signify IP's service model centres on fixed-fee pricing, free preliminary trade mark searches, and a trade mark management software platform with an online client portal. The firm serves clients across health and wellness, skincare, food and beverage, technology, retail, e-commerce, startups, hospitality, and professional services. The practice also manages international registrations through the Madrid Protocol for businesses expanding beyond Australia.
Services
- •Trade mark searches and availability advice
- •Australian trade mark applications (all classes)
- •International trade mark registrations (Madrid Protocol)
- •Trade mark prosecution and examination responses
- •Trade mark oppositions and disputes
- •Trade mark enforcement and infringement advice
- •Trade mark portfolio management and renewals
- •Trade mark monitoring
Key Differentiators
- ✓Exclusive focus on trade marks — not a general law firm or IP firm
- ✓Fixed-fee pricing with upfront cost certainty
- ✓Free trade mark searches and discovery calls
- ✓Direct access to a Registered Trade Marks Attorney
- ✓Trade mark management software with online client portal
- ✓Member of FICPI, IPTA, and IPSANZ